Francisco Hernandez is the man behind the fashion-forward menswear brand Built For Man, and he is on a mission to change the world of men’s clothing. In his designs, he plays with convention and takes a fresh approach to classic menswear, from dress shirts to fingerless gloves. One of his three lines is based on fine alpaca yarn and produced through a fair trade setup with rural communities in Peru. He calls this program the Loom Project.
I met him at his studio in Seattle’s Capitol Hill district, where we sat down for a talk about his vision and approach to both design and business. Francisco is open and honest about his work, and luckily he has the skill to back up the vision. We put on a quick photo session to show off some of the clothes (some of those photos appear in the video) – there is a lot more to see on the Built For Man website as well.
Francisco’s designs are currently available in select boutiques in Seattle and Bellevue.
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