Wile E. Coyote the Unlikely Guru

Wile E. Coyote the Unlikely Guru

by Rasmus Rasmussen on April 12, 2011

It dawned on me the other day. I’m a lot like Wile E. Coyote. I actually strive to be like this unfortunate creature and take pride in it.

For years I watched him as he tried to catch the road runner. That annoying little twerp. I was always rooting for the hilariously unlucky coyote. I wanted him to catch that bird and get his just reward. Even though I knew that Wile E. Coyote could never win.

The clip shows how even the one time he actually succeeds in catching the road runner, he still ends up losing. It sucks to be Wile E. Coyote.

Are you confused yet? How could this mangy loser be a role model? It’s not pity. I don’t want him to win because I feel bad for him. Instead, consider this. Wile E. Coyote is not only creative in his attempts at catching the road runner, he’s an artist. He really takes it to the extreme and goes where no coyote has gone before – or since. More than creative, he is dedicated and productive. He never gives up; he tries harder to achieve his goal with every defeat. Even at the end of each cartoon, you know he’ll be back to take another shot later.

In spite of continuous failure, Wile E. Coyote keeps trying.

His methods are of course completely inefficient. The record speaks for itself. But I choose to blame that on bad luck and a misguided loyalty towards the Acme Corporation (perhaps a warning to us Apple fans?). I think he really needed an assistant or two.

The point is this: if you work in art or any creative profession, you will need the characteristics of Wile E. Coyote. The fearlessness, the willingness to go above and beyond and the strength to recover from defeat and plow on despite the odds. When I think of someone who is driven and tenacious, I think of Wile E. Coyote.

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