Steven Pressfield wanted to write a book for people suffering from writer’s block but ended up with a guide to being a happy creative in the more general sense. In short, Pressfield begins by identifying the enemy of getting your creative work done as ‘Resistance’. Then he goes on to talk about battling this enemy [...]
Continue reading…
Storytelling is power. When you tell a good story the world stops, magic happens and those who listen are enthralled. We use stories to build brands, find potential mates, friends and partners. We use them to convey feelings, morals and values that might otherwise be difficult to address. Anything can be sold through storytelling, from [...]
Continue reading…
