social media

In my last article ‘Email Marketing Matters’, I discussed the reasons why you should consider an email marketing strategy as part of your larger marketing plan. While the task can seem a little daunting at first, I assure you, it’s really not that hard once you get the basics down! So without further ado, here are some more tips to get you started. Continue reading…

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Email Marketing Matters

E-Mail Marketing Matters

Whether you’re a writer, musician, photographer or jewelry maker, getting the word out about your work is essential. With the advent of social media, it’s tempting to think of email marketing as a thing of the past. Why spend time writing, editing and refining an email campaign when you can just post the same information [...]

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Lessons from a Video Project

Lessons from a Video Project

During the production of the video series “Focus: Seattle Poets” there were lessons learned and observations made. In the following, I’d like to share some of them. This was not the first set I had been on, but it was the first serious video production I had ever been in charge of. Knowing that the [...]

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Kevin Urie – Taking Social Media Offline

Kevin Urie

Kevin Urie is a go-getter. I got that feeling even before setting up an interview with him. He is a marketing man who just over a year ago made the decision to learn more about social media. So he formed the Seattle chapter of the Social Media Club and was blown away by its reception. [...]

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Preparations and Palpatations

As Another Passion gets closer to actual launch, stress is on the rise and pieces of the puzzle begin falling into place. Besides the site itself, there’s the content as well as those countless other details, that maybe aren’t crucial but nice to have nonetheless. On the social media side, we’ve got a twitter account [...]

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